Najmunneesa Chempayil
Abstract
During the Covid-19 pandemic, Over the Platforms (OTT) such as Netflix and Amazon multiplied their streaming and eased access to foreign content in India. The hybridity and transnational ...
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During the Covid-19 pandemic, Over the Platforms (OTT) such as Netflix and Amazon multiplied their streaming and eased access to foreign content in India. The hybridity and transnational nature of the digital spaces allowed the audience to consume foreign content beyond the geographies of language and culture. This article aims to analyze the reception and perception of Iranian films in India during the Covid-19 pandemic. The study posits that the shift in the reception of Iranian film in India during the Covid-19 pandemic constructed a positive perception of Iran among the Indian audience. By applying the reception analysis and qualitative content analysis theories, the paper interrogates the way in which film acts as an agency to produce the perception of Iran as a nation among the Indian Audience. For the collection of data, the existing literature has been used. Furthermore, a purposive sample survey among Iranian film lovers had been conducted. The paper also carries a content analysis of the posts, comments, and reviews about Iranian films on social media pages. Iranian films have influenced the Indian audience to such a level that 80% of the respondents want to visit Iran once in a lifetime.
