Document Type: Original Article
Associate Professor of American Studies, University of Tehran, Tehran, Iran
Assistant Professor of American Studies, University of Tehran, Tehran, Iran
PhD in North American Studies, University of Tehran, Tehran, Iran
PhD in Comparative Religion and Mysticism, University of Tehran, Tehran, Iran
When the Nation of Islam was first established in 1930 by Wallace Fard Muhammad, it managed to attract a segment of African Americans and persuade them to convert to Islam as taught by the organization. Despite the fact that the Nation of Islam has walked through a path of modifications and controversies, to this date it continues to attract African Americans in the United States. In fact, a significant number of well-known African Americans converted to Islam through the Nation of Islam. Drawing from Jowett’s neutral definitions of propaganda, this paper employs Jowett and O’Donnell’s 10-step propaganda analysis to examine how the Islamic Republic of Iran is presented in the rhetoric of the Nation of Islam. A study of the rhetoric of the Nation of Islam produced on the Islamic Republic of Iran as presented in the organization’s most important outlet, the Finalcall.com, shows that the NOI utilizes resonance, opinion leaders, and particular language in order to maximize the effect of its propaganda regarding Iran on its target audience and to reinforce ideological, emotional closeness with the Iranian nation.