Khadijeh Karimi Alavijeh; S. Susan Marandi
Abstract
Using modern, electronic technology to promote the culture and worldview of technology producers and to subjugate its consumers is the gist of what McPhail (2006) calls electronic colonialism ...
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Using modern, electronic technology to promote the culture and worldview of technology producers and to subjugate its consumers is the gist of what McPhail (2006) calls electronic colonialism theory (ECT). As an example of electronictechnology, Internet-mediated English educational materials are rapidly growing but they do not appear to have been critically analyzed in terms of their potential hidden agenda. With this concern, the researchers conducted a survey study on “VOA Special English for Persian Learners” which is one of the most popular websites among Iranian English learners (Karimi Alavijeh, 2014). For this purpose, all VoA lessons were closely investigated in a process of qualitative content analysis through which the main themes of this program were extracted. Real samples of the content were included in a 5-point, likert-type Indigenous Iranian Culture Opinionnaire developed by the researchers. After making sure of the reliability and validity of this opinionnaire, it was responded by 151 Iranians who had been selected through stratified random sampling from a variety of educational, linguistics, ethnic, religious and social backgrounds, residing in different Iranian provinces. To take care of the accuracy of the findings in the quantitative part of the study and to meet the triangulation criterion in the qualitative phase, in depth semi-structures interviews were also conducted. The analysis of the obtained data revealed the incongruity of the supposedly “special for Persian learners” materials with Iranians’ values, supporting ECT in the sense that this program plainly serves the promotion of American culture among theIranian learners.
